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Bosch Thermotechnology – Sales promotion through customer loyalty

Bosch Thermotechnology is one of the world's largest suppliers of heating and hot water appliances. The success is based on close, trusting customer loyalty, on products and services of high quality and technology, as well as on motivated and well-trained employees. With the IPO rewards program, Junkers can better capture customer data. This provides transparency in the pool of customers.

Consistently simplified

As a part of the Bosch family, Junkers Bosch is synonymous with high-quality technology, innovative heating solutions and the highest quality in thermotechnology.
Proven heating technology expertise from Junkers with innovative technology is ideally combined with the great brand strength of Bosch.
Simplicity and tangible quality are the focus of all products and services. For customers, this means intuitive operability, functional-aesthetic design, Internet capability and the processing of high-quality materials. With consistent simplicity of installation, operation and maintenance, Junkers Bosch products also make the day-to-day work of installers easier. Junkers Bosch makes sure that people at home feel warm and comfortable with environmentally friendly, easy-to-use, yet reliable devices.

Bosch Thermotechnik GmbH searched for a tool with which it could strengthen customer loyalty to the brand and at the same time win new customers. To express its appreciation for the Junkers Bosch brand, Bosch Thermotechnik GmbH wants a customer loyalty module with which it can establish personal and action-dependent contact with its customers. The program should help to better capture customer data and thus create transparency in your buyer pool. Networking between Junkers Bosch installers, field service, marketing, and sales is indispensable.

IPO PrämienServices GmbH developed a sales promotion programme in which installers can collect points for their purchases. This is done via a linked app that enables them to scan in their proof of purchase using a QR code. Participants can then spend their collected points on non-cash rewards, branded advertising material or cash rewards. The system of IPO PrämienServices GmbH is fully automatically connected to the SAP system of Bosch Thermotechnik GmbH to transmit points and data live. This creates a controlling over a double point administration with little personnel expenditure.


Junkers Bosch's reward program is running successfully. The program will enable customers to become even more loyal to the Junkers Bosch brand. Interest in IPO gifts is growing steadily. Not only the high quality, but also the smooth and uncomplicated handling of the entire service of IPO PrämienServices GmbH from planning, consulting, project management to purchasing, processing and after-sale service make the sales promotion program of IPO PrämienServices GmbH a suitable tool for Junkers Bosch.

"IPO offers us a comprehensive premium shop with a huge selection of attractive premiums for all the needs of our partners in the sanitary trade."

Michaela Behrend
Bosch Thermotechnik GmbH

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